Squidoo offers everyone who are online an opportunity to share their passion across the internet with lens (content-rich webpages). The lens content is produced by the Lensmasters (Squidoo Authors). Lensmasters use the easy-to-build online publishing tools to produce lens that share topics on hobbies, personal view, expertise, recommendations, entertainment, philosophy, politics, and links to the best stuff online. There is not limit to the number of lens a lensmaster can publish. The best of overall is, Squidoo is FREE to use for everyone. But beware! Please read the Squidoo’s Terms & Privacy before using it to ensure no spamming in the Squidoo community. Else, all your lenses will be locked!

So, how is Squidoo survived by giving everyone free-to-use online publishing tools?
Squidoo generates its revenue from two income streams. The first income source is generated from Google ads and other sponsorship ads. This money goes into a pool. Half of the pool distributes out to lensmasters based on their lens ranking and traffic, and the number and quality of lens in the lensmaster’s account. The second income source is the affiliate revenue like Amazon, EBay and CafePress. This money is directly attributed to the lens that generated the revenue, and is not pooled. The lensmaster get straight 50%. As you can see, the 50% of the overall revenue is distributed to lensmasters. The balance 5% is paid to the charity fund and 45% is used to cover Squidoo business costs.

Apart from earning money from the above two income streams, lensmasters can promote other affiliate links in Squidoo lens and earn money through affiliate sales/leads. Moreover, lensmaster can refer a friend to become a Squidoo lensmaster. When the referred lensmaster earns its first $15, both the lensmaster and referred lensmaster will each get $5, completely free!

Mostly, bloggers use lens as a platform to provide links, feeds, abstracts, and lists of topic focus to visitors who are trying to search for a certain topic. While sharing the relevant content in lens, they are more emphasis in placing links to their affiliate websites or blogs. In return, they get more traffic and make more affiliate sales.

Therefore, if you are already a blogger, make use of Squidoo’s free-to-use publishing tools and their existing lensmasters who have the same passions with you, drive more traffic to your blog or website and make more money. If you’re not a lensmaster, why wait? Join Squidoo today and create your first lens!